Mapp Review

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Last updated: Oct 09, 2020

Mapp Review

ITQlick rating
(3.5/5)

Small business, Medium business, Large business

Mapp is a cloud-based Project Simulation software that gives users tools to course through converting data to insights and actionable decisions. It also allows them to gather and transform customer data using D...

  • Categories (4/5):

    • Marketing
    • Campaign Management
    • Email Marketing
    • Process analysis

Shlomi Lavi / updated: Oct 09, 2020

What is Mapp Used For?

Mapp is a cloud-based Project Simulation software that gives users tools to course through converting data to insights and actionable decisions. It also allows them to gather and transform customer data using DMP (Data Management Platform). The features generally enable organizations and companies to handle their data better and automate their customer engagement.

The software main features include Customer Intelligence, Email Marketing, Cross-Channel Engagement, and Customer Acquisition. Mapp is a product from the stables of Mapp Digital, a privately-owned Marketing, and Advertising company established in 2000. It has its headquarters in San Diego, California, USA, and currently has between 200 and 500 employees.

Average Rating -

The rating of Mapp is 3.5 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

The typical customers include the following business size: Small business, Medium business, Large business.

Mapp 4 Pros

  • The software supports data filtering
  • It has an API for Automation
  • Users can use Mapp for marketing campaigns
  • It can visualize data

Mapp 2 Cons

  • Some users sometimes report bugs within the HTML creator of the software
  • User sometimes has to tweak the email templates manually

Competitors & Alternatives

Popular Alternatives to Mapp: Aras Innovator, FishEye.

Mapp Pricing Information

The Project simulation experts at ITQlick has reviewed Mapp pricing and gave the software a total cost of ownership (TCO) rating of 4 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Mapp in action

Is it the right software for you?

The software is fit for small, medium, and large establishments, primarily in Retail & e-Commerce, Financial Services, Media & Publishing, and Reseller industry. Digital Marketers in various other sectors would also find Mapp handy as well. Some of the software notable customers include Xerox, Lloyds Banking Group, Infinity, and Qantas.

Mapp Categories

Marketing
Campaign Management
Email Marketing
Process analysis
Strategic Sourcing

Specifications

Company:
Address: 2355 Northside Drive, San Diego, CA 92108, United States
Website:https://mapp.com/
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop, Mobile
Operating Systems: Mac OS, Windows, Linux

Mapp Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Mapp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review
Compare
Aras
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
76/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.8/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Hosting
On premise
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
Compare
FishEye
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
62/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$800 per month
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review