Mapp Review - why 3.5 stars?

Mapp Review
ITQlick Score: 92/100
ITQlick Rating:
Pricing: 4/10 - average cost
Category: Project simulation -> Mapp review
Ranking:Ranked 1 out of 4 Project simulation systems
Company: BlueHornet Networks
Pricing: starts at $49 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile
Links: Mapp pricing, Mapp alternatives
Shlomi LaviShlomi Lavi / updated: Mar 12, 2022

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What is Mapp?

Mapp cloud is a cloud-based project simulation software tool that allows users to convert data into valuable insights. With the help of the Data Management Platform (DMP), users can gather and transform customer data. With five key pillars intelligence, content, unified customer data, engagement, & integrations, Mapp cloud gives organizations to understand their customer needs and what marketing strategy fits their needs.

Through integrations and flexible API connections, you can connect Mapp cloud with your overall marketing ecosystem. Mapp cloud offers features such as predicting customer behavior, smart analytics, and precise campaign targeting through Artificial Intelligence. You can now scale your business to the heights you want.

The target audience of Mapp cloud is small, medium, and large-sized organizations that are willing to invest smartly in their marketing. Although Mapp cloud is not industry-specific, the vast share of its customers belongs to financial, retail, and media & publishing companies. Some of the known names include PepsiCo, Unilever, and Pizza Express.

With increasing data sources of customer likes & dislikes, Mapp cloud can help you understand where exactly your target audience is and what they want. BlueHornet Network developed the Mapp cloud. It was founded in the year 2000 and currently has over 1000 employees.

Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

The pricing of Mapp cloud starts at $49/month, which is lesser as compared to the competitors. The features like email marketing, direct marketing, insights, campaign suggestions, and team collaboration make it easier for you to have a close to perfect marketing strategy.

You can also get a free demo by just signing up. Hence, you know what you are going to pay for. With helpful resources like blogs, webinars, and online support, Mapp cloud is offering constant support. The competitors in the same niche have higher pricing as compared to Mapp cloud. The price of $49/month is significant for your organization needs regardless of the size.

ITQlick pricing score is 4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mapp.


  • Mapp cloud can be integrated into your current marketing ecosystem
  • Smart insights and campaign recommendations tailored to your target audience
  • Mapp cloud is AI-powered to provide in-depth marketing analysis
  • The pricing is affordable for small size organizations


  • Mapp cloud user interface is not much interactive
  • Limited features as compared to competitors

How it stacks up?

Access a head to head analysis of Mapp vs alternative software solutions.
ITQlick rating
License pricing
ITQlick rating
License pricing
$49 per month
Aras Inn...
ITQlick rating
License pricing
$14 per month
ITQlick rating
License pricing
$10 per license

Frequently Asked Questions (FAQs)

Is it the best Project simulation system?

Mapp is ranked 1 out of 4 software in their category (Project simulation systems).

How they are rated on ITQlick?

The rating of Mapp is 3.5 stars out of 5 and the total score is 92 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Mapp makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

Yes, you can access Mapp on your mobile/smart phone.

What should we ask during a demo session?

Differences between Mapp and alternatives?

The most popular alternatives to Mapp in 2023: Aras Innovator, FishEye. Access the complete competitors analysis here - Mapp VS Project simulation Software alternatives.

Is Mapp right for you or your business?

To decide if Mapp cloud fits your organization needs depends on what you expect from your marketing tool. If price, features, and strong support are what you are looking for, then Mapp cloud can fit your organizatios needs. However, if interactive dashboard and ease of use is more of your concern with higher budget, then you might want to investigate other options. However, since Mapp cloud is continuously upgrading with a strong focus on limited customers, it is worth considering.

List of categories

Campaign Management
Email Marketing
Process analysis
Strategic Sourcing

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.