Mapp Review - why 3.5 stars?

Mapp Review
ITQlick Score: 92/100
ITQlick Rating: (3.5/5)
Pricing: 4/10 - average cost
Category: Project simulation -> Mapp
Ranking:Ranked 1 out of 4 Project simulation systems
Company: BlueHornet Networks
Pricing: starts at $49 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile
Links: Mapp pricing, Mapp alternatives

Shlomi LaviShlomi Lavi / updated: Mar 12, 2022

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What is Mapp and its features?

Mapp cloud is a cloud-based project simulation software tool that allows users to convert data into valuable insights. With the help of the Data Management Platform (DMP), users can gather and transform customer data. With five key pillars intelligence, content, unified customer data, engagement, & integrations, Mapp cloud gives organizations to understand their customer needs and what marketing strategy fits their needs.

Through integrations and flexible API connections, you can connect Mapp cloud with your overall marketing ecosystem. Mapp cloud offers features such as predicting customer behavior, smart analytics, and precise campaign targeting through Artificial Intelligence. You can now scale your business to the heights you want.

The target audience of Mapp cloud is small, medium, and large-sized organizations that are willing to invest smartly in their marketing. Although Mapp cloud is not industry-specific, the vast share of its customers belongs to financial, retail, and media & publishing companies. Some of the known names include PepsiCo, Unilever, and Pizza Express.

With increasing data sources of customer likes & dislikes, Mapp cloud can help you understand where exactly your target audience is and what they want. BlueHornet Network developed the Mapp cloud. It was founded in the year 2000 and currently has over 1000 employees.

What is Mapp rating?

The rating of Mapp is 3.5 stars out of 5 and the total score is 92 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses Mapp?

The typical customers include the following business size: Small, medium and large size businesses.

Is it easy to use?

Yes, Mapp makes it fairly easy to use. This product is user friendly and intuitive.

Is Mapp cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

Yes, you can access Mapp on your mobile/smart phone.

Is Mapp the best Project simulation system?

Mapp is ranked 1 out of 4 software in their category (Project simulation systems).

What are Mapp's pros? (4 Pros)

  • Mapp cloud can be integrated into your current marketing ecosystem
  • Smart insights and campaign recommendations tailored to your target audience
  • Mapp cloud is AI-powered to provide in-depth marketing analysis
  • The pricing is affordable for small size organizations

What are Mapp's cons? (2 cons)

  • Mapp cloud user interface is not much interactive
  • Limited features as compared to competitors

Who are their main alternatives?

Mapp cloud is not alone in the race of AI-based marketing tools. However, the competition is close; therefore, it is better to compare to help you make the right decision.
  • Functionality: Active campaign is one of the biggest competitors of Mapp cloud. It offers the users various marketing & CRM features, including email marketing, customer relationship management automation, predictive actions, and recommendations. It also offers users the freedom to integrate with other applications. The unique interface with easy-to-use drag and drop interfaces makes Active Campaign a popular choice amongst customers. On the other hand, Mapp cloud also offers a similar feature set, but the overall dashboard is not as interactive as Active Campaign. HubSpot marketing offers features such as email marketing, CRM and insights, automated emails, and funnels. These features and continuous upgrades, along with a higher customer base, set HubSpot in a higher position than the Mapp cloud. However, Mapp cloud takes a boutique approach where they take on limited customers for better focus. Another name in the race of marketing tools is Jungle Mail. Integrated into SharePoint architecture, it offers all the marketing features offered by Mapp cloud with newsletter customization. For example, it stops sending newsletters if there are no new updates. Mapp cloud does not have this feature.
  • Pricing: The professional plan of Active Campaign costs around $79.50 per month. There are cheaper plans also available but again they do not offer wide-range of features. Whereas the pricing of HubSpot for professional account is around $800 per month. However, cost of Jungle Mail is $1499 per license. The price of all three tools is higher than Mapp cloud.
  • Popularity: Both Active Campaign, Jungle Mail and HubSpot are one of the most used marketing and CRM tools. They hold a high market share. However, Mapp cloud is relatively new in the market, therefore, it is still in the process of building its customer base.

What is the cost of Mapp?

The pricing of Mapp cloud starts at $49/month, which is lesser as compared to the competitors. The features like email marketing, direct marketing, insights, campaign suggestions, and team collaboration make it easier for you to have a close to perfect marketing strategy.

You can also get a free demo by just signing up. Hence, you know what you are going to pay for. With helpful resources like blogs, webinars, and online support, Mapp cloud is offering constant support. The competitors in the same niche have higher pricing as compared to Mapp cloud. The price of $49/month is significant for your organization needs regardless of the size.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 4 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Mapp.

What should you ask BlueHornet Networks during a demo session? (65 questions)

Schedule a demo with Mapp and access 65 must ask questions for the vendor while watching Mapp in action. Visit the vendor's website here.

Where Mapp is used?

To decide if Mapp cloud fits your organization needs depends on what you expect from your marketing tool. If price, features, and strong support are what you are looking for, then Mapp cloud can fit your organizatios needs. However, if interactive dashboard and ease of use is more of your concern with higher budget, then you might want to investigate other options. However, since Mapp cloud is continuously upgrading with a strong focus on limited customers, it is worth considering.

List of categories

Marketing
Campaign Management
Email Marketing
Process analysis
Strategic Sourcing

Mapp Vs. Alternatives

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FishEye
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3
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.