Mapp Review - why 3.5 stars?

Mapp Review
ITQlick Score: 92/100
ITQlick Rating: (3.5/5)
Pricing: 4/10 - average cost
Category: Project simulation -> Mapp
Ranking:Ranked 1 out of 4 Project simulation systems
Company: BlueHornet Networks
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile
Links: Mapp pricing, Mapp alternatives

Shlomi LaviShlomi Lavi / updated: Oct 09, 2020

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is Mapp?

Mapp is a cloud-based Project Simulation software that gives users tools to course through converting data to insights and actionable decisions. It also allows them to gather and transform customer data using DMP (Data Management Platform). The features generally enable organizations and companies to handle their data better and automate their customer engagement.

The software main features include Customer Intelligence, Email Marketing, Cross-Channel Engagement, and Customer Acquisition. Mapp is a product from the stables of Mapp Digital, a privately-owned Marketing, and Advertising company established in 2000. It has its headquarters in San Diego, California, USA, and currently has between 200 and 500 employees.

What is Mapp rating? ()

The rating of Mapp is 3.5 stars out of 5 and the total score is 92 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Mapp's typical customers?

The typical customers include the following business size: Small, medium and large size businesses.

Is Mapp the best Project simulation?

Mapp is ranked 1 out of 4 software in their category (Project simulation systems).

What are Mapp's pros? (4 Pros)

  • The software supports data filtering
  • It has an API for Automation
  • Users can use Mapp for marketing campaigns
  • It can visualize data

What are Mapp's cons? (2 cons)

  • Some users sometimes report bugs within the HTML creator of the software
  • User sometimes has to tweak the email templates manually

Who are their main alternatives?

Popular alternatives to Mapp: Aras Innovator, FishEye. The full list of competitors can be found here.

What is the cost of Mapp?

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 4 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Mapp

What should you ask BlueHornet Networks during a demo session? (65 questions)

Schedule a demo with Mapp and access 65 must ask questions for the vendor while watching Mapp in action. Visit the vendor's website here.

Is it the right software for you?

The software is fit for small, medium, and large establishments, primarily in Retail & e-Commerce, Financial Services, Media & Publishing, and Reseller industry. Digital Marketers in various other sectors would also find Mapp handy as well. Some of the software notable customers include Xerox, Lloyds Banking Group, Infinity, and Qantas.

Mapp's list of categories:

Marketing
Campaign Management
Email Marketing
Process analysis
Strategic Sourcing

Mapp Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Mapp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
5
Review
Compare
Aras
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
76/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.8/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Functionality
4
Review
Compare
FishEye
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
62/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$800 per month
Functionality
3
Author
Shlomi Lavi - admin

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.