Shlomi Lavi /
Oct 12, 2022
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Bottom Line: Which is Better - Lucrativ or Acxiom?
Acxiom is more expensive to implement (TCO) than Lucrativ, and Lucrativ is rated higher (88/100) than Acxiom (85/100). Acxiom offers users more features (3) than Lucrativ (0).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Lucrativ Vs. Acxiom
Lucrativ: Lucrativ is a multichannel intelligent customer relationship management and sales acceleration and automation platform suitable for businesses of all sizes
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Lucrativ or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Lucrativ and Acxiom.
Lucrativ price starts at $50 per feature/month , On a scale between 1 to 10 Lucrativ is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Lucrativ is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Lucrativ.
Which software includes more/better features?
We've compared Lucrativ Vs. Acxiom based on some of the most important and required CRM features.
Lucrativ: We are still working to collect the list of features for Lucrativ.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Lucrativ's typical customers include: Small businesses and start ups, The software is a useful product for businesses of all sizes and a wide range of types.