Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Mailjet or Active Campaign?
Active Campaign is more expensive to implement (TCO) than Mailjet, and Mailjet is rated higher (86/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Mailjet (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Mailjet Vs. Active Campaign
Mailjet: ...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Mailjet or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mailjet and Active Campaign.
Mailjet price starts at $15 per month , On a scale between 1 to 10 Mailjet is rated 4, which is lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Mailjet cost is around the same cost of Active Campaign.
Which software includes more/better features?
We've compared Mailjet Vs. Active Campaign based on some of the most important and required Email Marketing features.
Mailjet: Create HTML Messages, Delivered Undeliverable, Email Marketing API, Template, View HTML Source Code, Email Communication History.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
Mailjet is ideal for medium to large businesses that handle large volumes of e-mails for communication with customers or e-mail marketing. Small business users will find that personalized emails add a special note for each of your new leads.