Shlomi Lavi /
Mar 20, 2022
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Bottom Line: Which is Better - MarcomCentral Enterprise or Adobe Experience?
MarcomCentral Enterprise is more expensive to implement (TCO) than Adobe Experience, and Adobe Experience is rated higher (90/100) than MarcomCentral Enterprise (77/100). Adobe Experience offers users more features (3) than MarcomCentral Enterprise (0). There is a clear winner in this case and it is Adobe Experience!
Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MarcomCentral Vs. Adobe systems
MarcomCentral: It all began as one brilliant idea back in 2000. The goal was to create a web-based marketing hub to conquer the communications distribution challenges of marketing operations executives worldwide. We brought in the best of the best – engineers and product developers from top tech companies, marketers from around the world, a sales team that cut th...
Adobe systems:
Adobe Systems is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development.
Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...
Who is more expensive? MarcomCentral Enterprise or Adobe Experience Manager?
The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarcomCentral Enterprise and Adobe Experience Manager.
MarcomCentral Enterprise price starts at $1,500 per month , On a scale between 1 to 10 MarcomCentral Enterprise is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. Adobe Experience Manager price starts at $100,000 per license , When comparing Adobe Experience Manager to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.
Bottom line: MarcomCentral Enterprise cost is around the same cost of Adobe Experience Manager.
Which software includes more/better features?
We've compared MarcomCentral Enterprise Vs. Adobe Experience based on some of the most important and required Digital Asset Management (DAM) features.
MarcomCentral Enterprise: We are still working to collect the list of features for MarcomCentral Enterprise.
Adobe Experience Manager: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Typical customers of this software are small to big companies from various industries that need a better way of managing their marketing materials. Adobe Experience Manager is suitable for large enterprises including manufacturing, retail, IT, healthcare and telecommunication industries that are looking for a way to create and manage digital customer experiences across multiple channels.