Compare Marketing 360 and FullStory - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing 360 or FullStory?

FullStory is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than FullStory (82/100). Marketing 360 offers users more features (5) than FullStory (3). There is a clear winner in this case and it is Marketing 360!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketing 360 Vs. FullStory

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Who is more expensive? Marketing 360 or FullStory?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing 360 and FullStory.

Marketing 360 price starts at $395 per month , On a scale between 1 to 10 Marketing 360 is rated 2, which is much lower than the average cost of Social Marketing software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Marketing 360 cost is around the same cost of FullStory.

Which software includes more/better features?

We've compared Marketing 360 Vs. FullStory based on some of the most important and required Social Marketing features.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

FullStory: Dashboard, Data Analysis Tools, Data analysis.

Target customer size

Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business. and FullStory's target customer size include: Small, medium and large size businesses.