Compare Marketing 360 and IBM Tealeaf - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing 360 or IBM Tealeaf?

IBM Tealeaf is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than IBM Tealeaf (83/100). Marketing 360 offers users more features (5) than IBM Tealeaf (0). There is a clear winner in this case and it is Marketing 360!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketing 360 Vs. IBM

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

IBM: IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, s...

Who is more expensive? Marketing 360 or IBM Tealeaf?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing 360 and IBM Tealeaf.

Marketing 360 price starts at $395 per month , On a scale between 1 to 10 Marketing 360 is rated 2, which is much lower than the average cost of Social Marketing software. IBM Tealeaf price starts at $5,300 per year , When comparing IBM Tealeaf to its competitors, the software is rated 4 - lower than the average Social Marketing software cost.

Bottom line: IBM Tealeaf is more expensive than Marketing 360.

Which software includes more/better features?

We've compared Marketing 360 Vs. IBM Tealeaf based on some of the most important and required Social Marketing features.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

IBM Tealeaf: We are still working to collect the list of features for IBM Tealeaf.

Target customer size

Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business. and IBM Tealeaf's target customer size include: Small, medium and large size businesses.