Compare Marketing Cloud: Radian6 and Higherlogic - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Cloud: Radian6 or Higherlogic?

Higherlogic is more expensive to implement (TCO) than Marketing Cloud: Radian6, and Marketing Cloud: Radian6 is rated higher (86/100) than Higherlogic (83/100). Higherlogic offers users more features (8) than Marketing Cloud: Radian6 (3).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Socious

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Socious: Socious holds monthly web-based trainings for partners and customers to equip them with the skills to get the most out of the Socious system. We hold semi-annual in-person training at our Phoenix headquarters for partners to get more in-depth training and one-on-one time with Socious resources.

Who is more expensive? Marketing Cloud: Radian6 or Socious Online Community?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Cloud: Radian6 and Socious Online Community.

Marketing Cloud: Radian6 price starts at $1,000 per month , On a scale between 1 to 10 Marketing Cloud: Radian6 is rated 10, which is much higher than the average cost of Social Media Management software. Socious Online Community accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketing Cloud: Radian6 is rated 10, which is much higher than the average cost of Social Media Management software.

Bottom line: Marketing Cloud: Radian6 cost is around the same cost of Socious Online Community.

Which software includes more/better features?

We've compared Marketing Cloud: Radian6 Vs. Higherlogic based on some of the most important and required Social Media Management features.

Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.

Socious Online Community: Billing/Invoicing, Contact Management, Customer Database, Customer Service, Email Marketing.

Target customer size

The software can be used to regulate the marketing and analytics requirements of any business size and type. Higherlogic is best for mid-size and large companies and also for membership organizations like associations.