Compare Marketing Services CloudTM and Customer Thermometer - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Services CloudTM or Customer Thermometer?

Marketing Services CloudTM is more expensive to implement (TCO) than Customer Thermometer, and Customer Thermometer is rated higher (97/100) than Marketing Services CloudTM (57/100). Customer Thermometer offers users more features (7) than Marketing Services CloudTM (3). There is a clear winner in this case and it is Customer Thermometer!

Looking for the right Customer Service solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Elateral Vs. Customer Thermometer

Elateral: Elateral, recognized global leader in Brand Marketing Automation, sets the standard in technology and services that enables the localization and customization of integrated marketing communications. Elateral streamlines the delivery of complex global marketing campaigns across media, borders and channels for clients such as Autodesk, Coca Cola,...

Customer Thermometer: Before starting Customer Thermometer, we ran our own marketing agencies. Between us, we had over 100 clients; most were Fortune 500 and FTSE 350 companies. We experienced the same problem. Once you get beyond about 20 staff it is impossible to handle the customers yourself. And that’s a really good thing. You need to go and hire bright, enthu...

Who is more expensive? Marketing Services CloudTM or Customer Thermometer?

The real total cost of ownership (TCO) of Customer Service software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Services CloudTM and Customer Thermometer.

Marketing Services CloudTM price starts at $25 per user/month , On a scale between 1 to 10 Marketing Services CloudTM (MSC) is rated 6, which is similar to the average cost of Customer Service software. Customer Thermometer price starts at $29 per month , When comparing Customer Thermometer to its competitors, the software is rated 4 - lower than the average Customer Service software cost.

Bottom line: Marketing Services CloudTM is more expensive than Customer Thermometer.

Which software includes more/better features?

We've compared Marketing Services CloudTM Vs. Customer Thermometer based on some of the most important and required Customer Service features.

Marketing Services CloudTM: Data Import/Export, Basic Reports, Online Customer Support.

Customer Thermometer: Contact Management, Customer Database, Customer Service, Customer Support Tracking, Sales Reports.

Target customer size

Marketing Services CloudTM's typical customers include: Small, medium and large size businesses, Customer Thermometer is ideal for different companies, big or small.