Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - Modern or Hootsuite?
Modern is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Modern (62/100). Hootsuite offers users more features (15) than Modern (0). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Modern Vs. Hootsuite
Modern: Modern is an ad network that makes it easy for anyone to market their visual content across visually centered sites, such as Pinterest, Tumblr, Facebook, etc.
Since our launch in April we signed up 66,500 brands to our platform with 20,100 actively using our platform (including Glamour.com, Allrecipes, Virgin Atlantic, etc). We were featured in...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? Modern or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Modern and Hootsuite.
Modern price starts at $27 per user/month , On a scale between 1 to 10 Modern is rated 4, which is lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: Modern is more expensive than Hootsuite.
Which software includes more/better features?
We've compared Modern Vs. Hootsuite based on some of the most important and required Social Media Management features.
Modern: We are still working to collect the list of features for Modern.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
Modern's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.