Compare MoEngage and Ensighten - May 2022
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Bottom Line: Which is Better - MoEngage or Ensighten?
MoEngage is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than MoEngage (70/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MoEngage Vs. Ensighten
MoEngage: Analyze user behavior, Engage across channels and Optimize every touchpoint – within one dashboard
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? MoEngage or Ensighten?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MoEngage and Ensighten.
MoEngage price starts at $999 per month , On a scale between 1 to 10 MoEngage is rated 6, which is similar to the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MoEngage is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: MoEngage is more expensive than Ensighten.
Which software includes more/better features?
We've compared MoEngage Vs. Ensighten based on some of the most important and required Marketing Automation features.
MoEngage: We are still working to collect the list of features for MoEngage.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
MoEngage's typical customers include: Medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.
Ensighten
Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affo...
Compare PricingCompare specifications
MoEngage Specifications
ITQlick Score: | 70/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Marketing Automation -> MoEngage review |
Company: | MoEngage |
Pricing: | starts at $999 per month |
Typical customers: | Medium and large size businesses |
Platforms: | Cloud |
Links: | MoEngage review, MoEngage pricing, MoEngage alternatives |
Ensighten Specifications
ITQlick Score: | 90/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> Ensighten review |
Company: | Ensighten |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | Ensighten review, Ensighten pricing, Ensighten alternatives |
Compare features
MoEngage: 0 Features
Ensighten: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.