Compare VisitorTrack and MoEngage - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - VisitorTrack or MoEngage?

MoEngage is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than MoEngage (70/100). VisitorTrack offers users more features (3) than MoEngage (0). There is a clear winner in this case and it is VisitorTrack!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

netFactor Vs. MoEngage

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

MoEngage: Analyze user behavior, Engage across channels and Optimize every touchpoint – within one dashboard

Who is more expensive? VisitorTrack or MoEngage?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for VisitorTrack and MoEngage.

VisitorTrack price starts at $199 per month , On a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. MoEngage price starts at $999 per month , When comparing MoEngage to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: MoEngage is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared VisitorTrack Vs. MoEngage based on some of the most important and required Marketing Automation features.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

MoEngage: We are still working to collect the list of features for MoEngage.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. and MoEngage's target customer size include: Medium and large size businesses.