Compare Moz Pro and SERPs.com - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Moz Pro or SERPs.com?

SERPs.com is more expensive to implement (TCO) than Moz Pro, and Moz Pro is rated higher (88/100) than SERPs.com (62/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Moz Inc Vs. SERPs, Inc.

Moz Inc: Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, ...

SERPs, Inc.: SERPs.com was founded in 2012 in rainy Portland, OR. Today we track data for over 2m keywords and over 20,000 websites daily and have customers in 93 countries around the world. SERPs is proud to be backed by Rouge Venture Partners and the Portland Seed Fund. Our goal is to build the most powerful platform to help SEOs understand, measure, test ...

Who is more expensive? Moz Pro or SERPs.com?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Moz Pro and SERPs.com.

Moz Pro price starts at $99 per month , On a scale between 1 to 10 Moz Pro is rated 2, which is much lower than the average cost of SEO/SEM software. SERPs.com price starts at $49 per user/month , When comparing SERPs.com to its competitors, the software is rated 4 - lower than the average SEO/SEM software cost.

Bottom line: SERPs.com is more expensive than Moz Pro.

Which software includes more/better features?

We've compared Moz Pro Vs. SERPs.com based on some of the most important and required SEO/SEM features.

Moz Pro: We are still working to collect the list of features for Moz Pro.

SERPs.com: We are still working to collect the list of features for SERPs.com.

Target customer size

Moz Pro is commonly used by small, medium and large businesses. The typical users of SERPs.