Shlomi Lavi /
Mar 01, 2023
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Bottom Line: Which is Better - Opt It or Flashtalking?
Flashtalking is more expensive to implement (TCO) than Opt It, and Flashtalking is rated higher (92/100) than Opt It (62/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Opt It, Inc. Vs. Flashtalking, Inc.
Opt It, Inc.: Opt It, Inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in 2004, Opt It’s goal was to develop a web-based software solution for creating, managing and tracking text message marketing campaigns. The company has grown to be one of the leaders for do-it-yourself text messaging solut...
Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...
Who is more expensive? Opt It or Flashtalking?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Opt It and Flashtalking.
Opt It price starts at $50 per month , On a scale between 1 to 10 Opt It is rated 2, which is much lower than the average cost of Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Opt It is rated 2, which is much lower than the average cost of Marketing software.
Bottom line: Flashtalking is more expensive than Opt It.
Which software includes more/better features?
We've compared Opt It Vs. Flashtalking based on some of the most important and required Marketing features.
Opt It: We are still working to collect the list of features for Opt It.
Flashtalking: We are still working to collect the list of features for Flashtalking.
Target customer size
Opt It's typical customers include: Small, medium and large size businesses,
Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.