Compare Oracle Responsys and Kenshoo - Oct 2022

Shlomi LaviShlomi Lavi / Oct 19, 2022

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Bottom Line: Which is Better - Oracle Responsys or Kenshoo?

Oracle Responsys is more expensive to implement (TCO) than Kenshoo, and Oracle Responsys is rated higher (84/100) than Kenshoo (80/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Vs. Kenshoo

Oracle: With more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. Oracle engineers hardware and software to work together in the cloud and in your data...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? Oracle Responsys or Kenshoo?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Responsys and Kenshoo.

Oracle Responsys price starts at $49,500 per year , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software.

Bottom line: Oracle Responsys is more expensive than Kenshoo.

Which software includes more/better features?

We've compared Oracle Responsys Vs. Kenshoo based on some of the most important and required Marketing features.

Oracle Responsys: We are still working to collect the list of features for Oracle Responsys.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

Oracle Responsys's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.



Oracle Responsys

ITQlick rating
(2.8/5)

starts at $49,500 per year

Oracle Responsys is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Oracle Responsys received a rating of 2.5 from ITQlick team. The software cost is ...

Categories: CRM, Complaint Management, Customer Loyalty, Customer Success.

Kenshoo

ITQlick rating
(3.7/5)

Kenshoo is a cloud-based social marketing, digital advertising, and PPC and web analytics solution designed for multiple industries. The solution core features include cross-channel intelligence, campaign manag...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

Oracle Responsys: 0 Features

We are working to collect the list of features

Kenshoo: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Oracle R...
ITQlick rating
2.8/5
Score
84/100
Pricing
8/10
License pricing
$49,500 per year
Functionality
12
Compare
Kenshoo
ITQlick rating
3.7/5
Score
80/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.