Shlomi Lavi /
Oct 19, 2022
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Bottom Line: Which is Better - Oracle Responsys or Kenshoo?
Oracle Responsys is more expensive to implement (TCO) than Kenshoo, and Oracle Responsys is rated higher (84/100) than Kenshoo (80/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Oracle Vs. Kenshoo
Oracle: With more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. Oracle engineers hardware and software to work together in the cloud and in your data...
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? Oracle Responsys or Kenshoo?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Responsys and Kenshoo.
Oracle Responsys price starts at $49,500 per year , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software.
Bottom line: Oracle Responsys is more expensive than Kenshoo.
Which software includes more/better features?
We've compared Oracle Responsys Vs. Kenshoo based on some of the most important and required Marketing features.
Oracle Responsys: We are still working to collect the list of features for Oracle Responsys.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
Oracle Responsys's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.