Compare Outbrain and Marketing 360 - Apr 2022

Shlomi LaviShlomi Lavi / Apr 21, 2022

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Bottom Line: Which is Better - Outbrain or Marketing 360?

Outbrain is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Outbrain (71/100). Marketing 360 offers users more features (5) than Outbrain (0). There is a clear winner in this case and it is Marketing 360!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Outbrain Vs. Marketing 360

Outbrain : Outbrain is the leading content discovery platform that powers personalized recommendations to content at the bottom of article pages on most of the leading publisher websites online such as CNN, USA Today, Fox News and Slate, serving over 60 billion recommendations each month. Our recommendations are a mix of organic recommendations to other artic...

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? Outbrain Amplify or Marketing 360?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Outbrain Amplify and Marketing 360.

Outbrain Amplify price starts at $20 per license , On a scale between 1 to 10 Outbrain Amplify is rated 4, which is lower than the average cost of Social Marketing software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Outbrain Amplify is more expensive than Marketing 360.

Which software includes more/better features?

We've compared Outbrain Vs. Marketing 360 based on some of the most important and required Social Marketing features.

Outbrain Amplify: We are still working to collect the list of features for Outbrain Amplify.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

Outbrain Amplify's typical customers include: Small, medium and large size businesses, Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.



Outbrain Amplify

ITQlick rating
(4.3/5)

starts at $20 per license

Outbrain Amplify is a marketing software designed to help advertisers and marketers draw data-driven connections between actions and interests.

Categories: Data Analysis Tools, Dashboards & KPIs, Performance Management, Content Marketing.

Marketing 360

ITQlick rating
(4.7/5)

starts at $395 per month

Marketing 360 is a cloud-based digital marketing solution that is designed for use by individuals as well as businesses. The solution can be used in businesses, which are medium in size, as well as small-sized ...

Categories: Data Analysis Tools, Content Management, Banking CRM, Channel Management, Insurance CRM.

Compare specifications

Compare features

Outbrain Amplify: 0 Features

We are working to collect the list of features

Marketing 360: 5 Features

Chat
Prospect Segmentation
Email Marketing
Task Management
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Outbrain
ITQlick rating
4.3/5
Score
71/100
Pricing
4/10
License pricing
$20 per license
Functionality
21
Compare
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Simply M...
ITQlick rating
3.4/5
Score
89/100
Pricing
5.6/10
License pricing
$89 per user/month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.