Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - Outbrain or AdClarity?
AdClarity is more expensive to implement (TCO) than Outbrain, and AdClarity is rated higher (91/100) than Outbrain (75/100). AdClarity offers users more features (3) than Outbrain (0).
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Outbrain Vs. AdClarity
Outbrain : Outbrain is the leading content discovery platform that powers personalized recommendations to content at the bottom of article pages on most of the leading publisher websites online such as CNN, USA Today, Fox News and Slate, serving over 60 billion recommendations each month. Our recommendations are a mix of organic recommendations to other artic...
AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...
Who is more expensive? Outbrain or AdClarity?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Outbrain and AdClarity.
Outbrain price starts at $300 per month , On a scale between 1 to 10 Outbrain is rated 4, which is lower than the average cost of Social Marketing software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.
Bottom line: AdClarity is more expensive than Outbrain.
Which software includes more/better features?
We've compared Outbrain Vs. AdClarity based on some of the most important and required Social Marketing features.
Outbrain: We are still working to collect the list of features for Outbrain.
AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.
Target customer size
Customers of the software include small and medium businesses as well as large enterprises. AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.