Compare Outbrain and AdClarity - Dec 2022

Shlomi LaviShlomi Lavi / Dec 09, 2022

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Bottom Line: Which is Better - Outbrain or AdClarity?

AdClarity is more expensive to implement (TCO) than Outbrain, and AdClarity is rated higher (91/100) than Outbrain (75/100). AdClarity offers users more features (3) than Outbrain (0).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Outbrain Vs. AdClarity

Outbrain : Outbrain is the leading content discovery platform that powers personalized recommendations to content at the bottom of article pages on most of the leading publisher websites online such as CNN, USA Today, Fox News and Slate, serving over 60 billion recommendations each month. Our recommendations are a mix of organic recommendations to other artic...

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

Who is more expensive? Outbrain or AdClarity?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Outbrain and AdClarity.

Outbrain price starts at $300 per month , On a scale between 1 to 10 Outbrain is rated 4, which is lower than the average cost of Social Marketing software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.

Bottom line: AdClarity is more expensive than Outbrain.

Which software includes more/better features?

We've compared Outbrain Vs. AdClarity based on some of the most important and required Social Marketing features.

Outbrain: We are still working to collect the list of features for Outbrain.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.



Outbrain

ITQlick rating
(4.4/5)

starts at $300 per month

Outbrain Engage is a content discovery and monetization platform for businesses of all sizes. It helps in directing the web traffic to sections and content where it is needed the most, among other services. The...

Categories: Content Management, Content Marketing, Marketing, Marketing Automation.

AdClarity

ITQlick rating
(5/5)

starts at $350 per user/month

AdClarity is a web based media intelligence solution for small and medium businesses. It offers help in the management of online campaigns, media plans, marketing, and other capabilities. The software was devel...

Categories: Advertising Agency, Media Intelligence, Online Marketing, PPC marketing.

Compare specifications

Compare features

Outbrain: 0 Features

We are working to collect the list of features

AdClarity: 3 Features

Data Analysis Tools
Project Portfolio Management
Campaign Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Outbrain
ITQlick rating
4.4/5
Score
75/100
Pricing
5.2/10
License pricing
$300 per month
Functionality
7
Compare
AdClarity
ITQlick rating
5/5
Score
91/100
Pricing
7/10
License pricing
$350 per user/month
Functionality
7
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.