Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - Pathful or Zeta Global?
Pathful is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Pathful (62/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pathful Vs. IgnitionOne
Pathful: Content Marketing is awesome but it's hard to see how it directly impacts your business when content is everywhere - Marketo, websites, social networks, blogs, webinars, emails, etc. There is no one place to see its performance. Marketers need to see how their content is impacting their business without having to bounce around between their analyti...
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? Pathful or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pathful and IgnitionOne Digital Marketing Suite.
Pathful price starts at $450 per month , On a scale between 1 to 10 Pathful is rated 6, which is similar to the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pathful is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: Pathful is more expensive than IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared Pathful Vs. Zeta Global based on some of the most important and required Marketing Automation features.
Pathful: We are still working to collect the list of features for Pathful.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
Pathful's typical customers include: SMBs, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.