Shlomi Lavi /
Mar 12, 2022
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Bottom Line: Which is Better - Pathful or VisitorTrack?
Pathful is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than Pathful (62/100). VisitorTrack offers users more features (3) than Pathful (0). There is a clear winner in this case and it is VisitorTrack!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pathful Vs. netFactor
Pathful: Content Marketing is awesome but it's hard to see how it directly impacts your business when content is everywhere - Marketo, websites, social networks, blogs, webinars, emails, etc. There is no one place to see its performance. Marketers need to see how their content is impacting their business without having to bounce around between their analyti...
netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...
Who is more expensive? Pathful or VisitorTrack?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pathful and VisitorTrack.
Pathful price starts at $450 per month , On a scale between 1 to 10 Pathful is rated 6, which is similar to the average cost of Marketing Automation software. VisitorTrack price starts at $199 per month , When comparing VisitorTrack to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: Pathful is more expensive than VisitorTrack.
Which software includes more/better features?
We've compared Pathful Vs. VisitorTrack based on some of the most important and required Marketing Automation features.
Pathful: We are still working to collect the list of features for Pathful.
VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Pathful's typical customers include: SMBs, VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of
industries including telecom, software, technology, healthcare, professional services, financial,
transportation and manufacturing.