Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Pica9 or Active Campaign?
Pica9 is more expensive to implement (TCO) than Active Campaign, and Pica9 is rated higher (89/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Pica9 (3).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pica9 Vs. Active Campaign
Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Pica9 or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Active Campaign.
Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Pica9 is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Pica9 Vs. Active Campaign based on some of the most important and required Email Marketing features.
Pica9: Data Import/Export, Basic Reports, Online Customer Support.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
Pica9's typical customers include: Start up, Small business, Medium business, Large business, Small business users will find that personalized emails add a special note for each of your new leads.