Compare ReviewTrackers and Marketo Lead - Oct 2022

Shlomi LaviShlomi Lavi / Oct 19, 2022

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Bottom Line: Which is Better - ReviewTrackers or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than ReviewTrackers, and Marketo Lead is rated higher (87/100) than ReviewTrackers (80/100). Marketo Lead offers users more features (12) than ReviewTrackers (7).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ReviewTrackers Vs. Marketo

ReviewTrackers: ReviewTrackers is the award-winning customer feedback platform trusted by tens of thousands of business locations around the world. The software empowers clients by helping them efficiently manage their online reviews, build their business reputation, and understand their customers in ways that make a positive impact on their bottom line. ReviewTra...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? ReviewTrackers or Marketo Lead Management?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ReviewTrackers and Marketo Lead Management.

ReviewTrackers price starts at $119 per location/month , On a scale between 1 to 10 ReviewTrackers is rated 6, which is similar to the average cost of Reputation Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Reputation Management software cost.

Bottom line: Marketo Lead Management is more expensive than ReviewTrackers.

Which software includes more/better features?

We've compared ReviewTrackers Vs. Marketo Lead based on some of the most important and required Reputation Management features.

ReviewTrackers: Data Analysis Tools, Project Management, Communications, Fixed Asset Management, Contact Management, Content Management, Social Media Management.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

ReviewTrackers's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.



ReviewTrackers

ITQlick rating
(4.7/5)

starts at $119 per location/month

ReviewTrackers is a fast growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. ReviewTrackers received a rating of 4.7 from ITQlick team. The sof...

Categories: Fixed Asset Management, Data Analysis Tools, Dashboards & KPIs, Communications.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

ReviewTrackers: 7 Features

Data Analysis Tools
Project Management
Communications
Fixed Asset Management
Contact Management
Content Management
Social Media Management

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
ReviewTrackers
ITQlick rating
4.7/5
Score
80/100
Pricing
6/10
License pricing
$119 per location/month
Functionality
23
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Reputada
ITQlick rating
4.7/5
Score
87/100
Pricing
4.6/10
License pricing
$39 per month
Functionality
4
ReviewBuzz
ITQlick rating
4.2/5
Score
87/100
Pricing
5.6/10
License pricing
$199 per location/month
Functionality
4

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.