Compare SearchForce and MailChimp - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - SearchForce or MailChimp?

SearchForce is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than SearchForce (25/100). MailChimp offers users more features (6) than SearchForce (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SearchForce Vs. MailChimp

SearchForce: SearchForce was founded in 2004 with a singular mission – to deliver one convenient hosted platform to optimize PPC performance, plus save hours of time managing even the most complex campaigns. Today, SearchForce gives dozens of the world’s largest companies one seamless, integrated automated solution to optimize bidding across all major search e...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? SearchForce or MailChimp?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SearchForce and MailChimp.

SearchForce accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SearchForce is rated 6, which is similar to the average cost of Marketing Automation software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: SearchForce is more expensive than MailChimp.

Which software includes more/better features?

We've compared SearchForce Vs. MailChimp based on some of the most important and required Marketing Automation features.

SearchForce: We are still working to collect the list of features for SearchForce.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

SearchForce's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.