Compare Shopify and Optimizely - Jul 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Shopify or Optimizely?

Shopify is more expensive to implement (TCO) than Optimizely, and Shopify is rated higher (94/100) than Optimizely (62/100). Shopify offers users more features (6) than Optimizely (3).

Looking for the right eCommerce solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Shopify Inc. Vs. Optimizely

Shopify Inc.: At Shopify, we help emerging small businesses get off the ground and grow into successful companies. We do this by creating great technology and by making it accessible to people that previously wouldn't be able to afford it. We are a team of highly dedicated individuals who share two things: a passion for problem-solving, and a commitment to e...

Optimizely: Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations to raise more than $100 million in additional r...

Who is more expensive? Shopify or Optimizely?

The real total cost of ownership (TCO) of eCommerce software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Shopify and Optimizely.

Shopify price starts at $29 per month , On a scale between 1 to 10 Shopify is rated 6, which is similar to the average cost of eCommerce software. Optimizely price starts at $50,000 per year , When comparing Optimizely to its competitors, the software is rated 2 - much lower than the average eCommerce software cost.

Bottom line: Shopify is more expensive than Optimizely.

Which software includes more/better features?

We've compared Shopify Vs. Optimizely based on some of the most important and required eCommerce features.

Shopify: Online Auction Management, Online Order Entry, Order Confirmation, Order Processing, Product Catalog, Product Configurator.

Optimizely: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Anyone who intends to make some online retail sales can useShopify. Optimizely is one of the most widely used marketing tools among enterprise companies.