Compare SmartDraw and Aprimo - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - SmartDraw or Aprimo?

SmartDraw is more expensive to implement (TCO) than Aprimo, and Aprimo is rated higher (88/100) than SmartDraw (83/100). Both tools offer the same amount of features.

Looking for the right Diagrams solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SmartDraw Vs. Aprimo

SmartDraw: Since 1994, SmartDraw's purpose has been to expand the ways in which people communicate so that we can clearly understand each other, make informed decisions, and work together to improve our businesses and the world. We accomplish this by creating software and services that make it possible for people to capture and present information as picture...

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? SmartDraw or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Diagrams software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SmartDraw and Aprimo Integrated Marketing Management.

SmartDraw price starts at $5.95 per user/month , On a scale between 1 to 10 SmartDraw is rated 6, which is similar to the average cost of Diagrams software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmartDraw is rated 6, which is similar to the average cost of Diagrams software.

Bottom line: SmartDraw is more expensive than Aprimo Integrated Marketing Management.

Which software includes more/better features?

We've compared SmartDraw Vs. Aprimo based on some of the most important and required Diagrams features.

SmartDraw: Data Import/Export, Basic Reports, Online Customer Support.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

Customers of the software include businesses of all sizes hailing from a variety of industries. The software is a viable product for businesses of all sizes and a wide range of types.