Compare Higherlogic and Tailwind - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Higherlogic or Tailwind?

Higherlogic is more expensive to implement (TCO) than Tailwind, and Tailwind is rated higher (86/100) than Higherlogic (83/100). Higherlogic offers users more features (8) than Tailwind (6).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Socious Vs. Tailwind

Socious: Socious holds monthly web-based trainings for partners and customers to equip them with the skills to get the most out of the Socious system. We hold semi-annual in-person training at our Phoenix headquarters for partners to get more in-depth training and one-on-one time with Socious resources.

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Higherlogic or Tailwind?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Higherlogic and Tailwind.

Higherlogic accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Socious Online Community is rated 10, which is much higher than the average cost of Social Media Management software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Higherlogic is more expensive than Tailwind.

Which software includes more/better features?

We've compared Higherlogic Vs. Tailwind based on some of the most important and required Social Media Management features.

Higherlogic: Billing/Invoicing, Contact Management, Customer Database, Customer Service, Email Marketing, Marketing Automation, Social Media, Collaboration Center .

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Higherlogic is best for mid-size and large companies and also for membership organizations like associations. and Tailwind's target customer size include: SMBs.