sovrn - Top Competitors (Mar 2023)

Shlomi Lavi / updated: Mar 01, 2023

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sovrn vs. Alternatives in 2024

When it comes to digital advertising software, there are many options available in the market. Here is a comparison of Sovrn Marketing Software with five of its competitors: Google AdSense, AdThrive, Mediavine, Sharethrough, and Adzerk.

1. Features:

Sovrn Marketing Software offers a range of features including ad inventory management, ad quality control, ad optimization tools, and targeting capabilities. Similarly, AdThrive, Mediavine, and Adzerk provide ad inventory management, optimization, and targeting capabilities. Google AdSense offers ad inventory management and optimization, but its targeting capabilities are not as advanced. Sharethrough focuses on native advertising and offers advanced native ad formats.

2. Prices:

Sovrn Marketing Software pricing is based on a revenue-sharing model, where Sovrn takes a percentage of the revenue generated from ads served through the platform. AdThrive and Mediavine also use a revenue-sharing model, while Sharethrough offers a fixed CPM (cost per thousand impressions) rate. Adzerk provides customized pricing based on the client's specific needs. Google AdSense offers a cost-per-click or cost-per-impression model.

3. Vendor Size:

Sovrn Marketing Software is a medium-sized vendor with approximately 200 employees, while Google AdSense is a large company with over 135,000 employees. AdThrive, Mediavine, and Sharethrough are all smaller companies with fewer than 100 employees, while Adzerk is a small vendor with around 50 employees.

4. Customer Type:

Sovrn Marketing Software serves a variety of customers, including publishers, media companies, content creators, and digital marketers. AdThrive, Mediavine, and Sharethrough primarily serve publishers and content creators, while Adzerk serves a variety of customers in industries such as finance, travel, and e-commerce. Google AdSense serves publishers, small businesses, and enterprise-level customers.

5. Cost of Implementation:

The cost of implementing Sovrn Marketing Software varies depending on the specific needs of the client. AdThrive and Mediavine offer free setup and migration for new clients, while Adzerk and Sharethrough provide customized pricing based on the client's requirements. Google AdSense is free to use, but there may be additional costs for customization or support.

In conclusion, while all of these companies offer digital advertising solutions, each has its unique features, pricing models, vendor sizes, customer types, and costs of implementation. It's essential to evaluate your specific needs and goals to determine which option is the best fit for your business.

sovrn's Free Alternative

One popular free alternative to Sovrn is Google Analytics. This platform allows businesses to track website traffic and user behavior, including demographics, device usage, and user flow. Google Analytics also offers a range of tools for analyzing data, including audience insights, acquisition reports, and conversion tracking. While Google Analytics does not offer the same level of ad management and optimization tools as Sovrn, it can be a valuable tool for businesses looking to better understand their audience and optimize their website for better performance.

sovrn Best Alternative for Small Business

Buffer is a social media management platform that allows businesses to schedule and publish content on various social media platforms. The platform offers a range of tools for social media analytics and reporting, making it easy for businesses to track engagement metrics and optimize their social media strategy. Additionally, Buffer offers a free plan that includes basic features, making it an attractive option for small businesses with limited budgets.