Compare Tealium and Adobe Experience - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Tealium or Adobe Experience?

Tealium is more expensive to implement (TCO) than Adobe Experience, and Adobe Experience is rated higher (90/100) than Tealium (62/100). Tealium offers users more features (4) than Adobe Experience (3).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tealium Vs. Adobe systems

Tealium: Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags, and then correlating the data those tags generate into a clean, actionable source. Hundreds of major brands on five differe...

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? Tealium or Adobe Experience Manager?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tealium and Adobe Experience Manager.

Tealium price starts at $149 per month , On a scale between 1 to 10 Tealium is rated 4, which is lower than the average cost of Digital Asset Management (DAM) software. Adobe Experience Manager price starts at $100,000 per license , When comparing Adobe Experience Manager to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Tealium is more expensive than Adobe Experience Manager.

Which software includes more/better features?

We've compared Tealium Vs. Adobe Experience based on some of the most important and required Digital Asset Management (DAM) features.

Tealium: Customer Experience Management, Metadata Management, Data integration, Quality management.

Adobe Experience Manager: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Tealium's typical customers include: Small, medium and large size businesses, Adobe Experience Manager is suitable for large enterprises including manufacturing, retail, IT, healthcare and telecommunication industries that are looking for a way to create and manage digital customer experiences across multiple channels.