Compare Teradata and ActiveConversion - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Teradata or ActiveConversion?

Teradata is more expensive to implement (TCO) than ActiveConversion, and Teradata is rated higher (89/100) than ActiveConversion (60/100). ActiveConversion offers users more features (6) than Teradata (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Teradata Vs. ActiveConversion

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

ActiveConversion : ActiveConversion is the leader in lead nurturing, lead management and demand generation for companies with less than 1000 employees. We make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads. ActiveConversion provides a single tool to help manage and optimize your Marketing and Sales. ActiveConvers...

Who is more expensive? Teradata Integrated Marketing Management or ActiveConversion?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Teradata Integrated Marketing Management and ActiveConversion.

Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Teradata Integrated Marketing Management is rated 4, which is lower than the average cost of Marketing Automation software. ActiveConversion price starts at $200 per month , When comparing ActiveConversion to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Teradata Integrated Marketing Management cost is around the same cost of ActiveConversion.

Which software includes more/better features?

We've compared Teradata Vs. ActiveConversion based on some of the most important and required Marketing Automation features.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

ActiveConversion: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Teradata Integrated Marketing Management's typical customers include: Small, medium and large size businesses, ActiveConversion is suitable for companies with less than 500 employees that are looking for a lead management and lead nurturing software.