Compare ThriveHive and IBM Campaign - May 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - ThriveHive or IBM Campaign?

IBM Campaign is more expensive to implement (TCO) than ThriveHive, and IBM Campaign is rated higher (88/100) than ThriveHive (77/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ThriveHive Vs. IBM

ThriveHive: ThriveHive is an all-in-one marketing platform that gives local businesses a custom marketing plan and provides the tools and expertise to do it all in one place. Custom Marketing Plan - Marketing is complicated today; we'll help you figure what types of marketing will work for your business. Easy to Use Platform - You are always tight on tim...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? ThriveHive or IBM Campaign?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ThriveHive and IBM Campaign.

ThriveHive price starts at $99 per month , On a scale between 1 to 10 ThriveHive is rated 6, which is similar to the average cost of Social Marketing software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 ThriveHive is rated 6, which is similar to the average cost of Social Marketing software.

Bottom line: ThriveHive cost is around the same cost of IBM Campaign.

Which software includes more/better features?

We've compared ThriveHive Vs. IBM Campaign based on some of the most important and required Social Marketing features.

ThriveHive: We are still working to collect the list of features for ThriveHive.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

ThriveHive's typical customers include: Small businesses and start ups, and IBM Campaign's target customer size include: Small, medium and large size businesses.