IBM Campaign Review - why 3.7 stars?

IBM Campaign Review
ITQlick Score: 88/100
ITQlick Rating:
Pricing: 7/10 - high cost
Category: Marketing Automation -> IBM Campaign review
Ranking:Ranked 6 out of 107 Marketing Automation systems
Company: IBM
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: IBM Campaign pricing, IBM Campaign alternatives
Shlomi LaviShlomi Lavi / updated: May 15, 2022

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What is IBM Campaign?

IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.

Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

ITQlick pricing score is 7 out of 10 (10 is most expensive). Access ITQlick pricing guide for IBM Campaign. You can also find here pricing information from IBM Campaign's website.

Pros

  • IBM Watson Campaign offers a flexible and optimized information architecture
  • Users can accelerate production and deployment based on AI
  • Users can customize sending added custom fields to emails

Cons

  • Users complain that the semantics used by the reports must be optimized and very well adapted

How it stacks up?

Access a head to head analysis of IBM Campaign vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Compare
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Frequently Asked Questions (FAQs)

Is it the best Marketing Automation system?

IBM Campaign is ranked 6 out of 107 software in their category (Marketing Automation systems).

How they are rated on ITQlick?

The rating of IBM Campaign is 3.7 stars out of 5 and the total score is 88 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, IBM Campaign makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently IBM Campaign can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between IBM Campaign and alternatives?

The most popular alternatives to IBM Campaign in 2024: VisitorTrack, Ensighten, Zeta Global, Teradata Integrated Marketing Management, Pardot . Access the complete competitors analysis here - IBM Campaign VS Marketing Automation Software alternatives.

Is IBM Campaign right for you or your business?

Marketers looking for an AI-powered marketing automation system that allows for the personalization of customer journeys across many channels such as SMS, email, mobile push, and social media would benefit from IBM Watson Campaign. Campaign automation, A/B testing, lead scoring, interactive reporting, and other features are available through the program.

List of categories

Marketing
Campaign Management
Marketing Automation

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.