Compare TripleLift and Optify Inbound Marketing - Mar 2022

Shlomi LaviShlomi Lavi / Mar 20, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - TripleLift or Optify Inbound Marketing?

Optify Inbound Marketing is more expensive to implement (TCO) than TripleLift, and TripleLift is rated higher (91/100) than Optify Inbound Marketing (50/100). Optify Inbound Marketing offers users more features (6) than TripleLift (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

TripleLift Vs. optify

TripleLift: TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native prog...

optify: Today’s buyers have more ways than ever to research solutions and make decisions – before you even know they’re a lead. Optify helps you reach buyers early and generate more inbound demand, empower sales reps to engage more strategically, and track the impact of all of your marketing programs in one place.

Who is more expensive? TripleLift or Optify Inbound Marketing Software?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TripleLift and Optify Inbound Marketing Software.

TripleLift price starts at $399 per month , On a scale between 1 to 10 TripleLift is rated 4, which is lower than the average cost of Marketing software. Optify Inbound Marketing Software price starts at $300 per user/month , When comparing Optify Inbound Marketing Software to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: TripleLift cost is around the same cost of Optify Inbound Marketing Software.

Which software includes more/better features?

We've compared TripleLift Vs. Optify Inbound Marketing based on some of the most important and required Marketing features.

TripleLift: We are still working to collect the list of features for TripleLift.

Optify Inbound Marketing Software: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

TripleLift's typical customers include: Small, medium and large size businesses, The software is suitable for all business sizes.

TripleLift

ITQlick rating
(3.3/5)

starts at $399 per month

TripleLift is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. TripleLift received a rating of 3.3 from ITQlick team. The software cost is considered af...

Categories: Marketing, Digital Advertising.

Optify Inbound Marketing

ITQlick rating
(3.2/5)

starts at $300 per user/month

Optify Inbound is a marketing, CRM, and sales automation software solution for your business. The software was designed and launched by Optify, Inc., headquartered in Washington, United States. It also offers v...

Categories: Marketing, Email Marketing.

Compare specifications

Compare features

TripleLift: 0 Features

We are working to collect the list of features

Optify Inbound Marketing Software: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
TripleLift
ITQlick rating
3.3/5
Score
91/100
Pricing
4/10
License pricing
$399 per month
Functionality
3
Compare
Optify I...
ITQlick rating
3.2/5
Score
50/100
Pricing
5/10
License pricing
$300 per user/month
Functionality
8
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.