Compare TweetDeck and Adobe Social - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - TweetDeck or Adobe Social?

TweetDeck is more expensive to implement (TCO) than Adobe Social, and Adobe Social is rated higher (91/100) than TweetDeck (50/100). Both tools offer the same amount of features.

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Twitter, Inc. Vs. Adobe

Twitter, Inc.: Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. At the heart of Twitter are short messages called Tweets. Strike up conversations with people you know and people you’d like to know. Stay in touch with people close to you as life happens. Follow what’s happening in your neighborhood, yo...

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? TweetDeck or Adobe Social?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TweetDeck and Adobe Social.

TweetDeck accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 TweetDeck is rated 6, which is similar to the average cost of Social Media software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: TweetDeck is more expensive than Adobe Social.

Which software includes more/better features?

We've compared TweetDeck Vs. Adobe Social based on some of the most important and required Social Media features.

TweetDeck: Publishing Social Content, Social Curation, Social Listening, Twitter Integration, WYSIWYG App Builder.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Target customer size

TweetDeck helps enterprises of all kinds to monitor their business flow by attracting traffic to their brand and manage their social media presence on Twitter. Adobe Social tries to do everything and fails in most.