Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - ViaMetric or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than ViaMetric, and ViaMetric is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than ViaMetric (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
ViaMetric Vs. Marketo
ViaMetric: ViaMetric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This is accomplished through the company’s digital direct marketing, web outreach and inside sales best-practices. Companies will not find a better 'lead' anywhere, guaranteed.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? ViaMetric or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ViaMetric and Marketo Lead Management.
ViaMetric price starts at $7,500 per license , On a scale between 1 to 10 ViaMetric is rated 6, which is similar to the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than ViaMetric.
Which software includes more/better features?
We've compared ViaMetric Vs. Marketo Lead based on some of the most important and required Social Media Management features.
ViaMetric: We are still working to collect the list of features for ViaMetric.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
ViaMetric's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.