Compare Yotpo and Instagram - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Yotpo or Instagram?

Instagram is more expensive to implement (TCO) than Yotpo, and Yotpo is rated higher (85/100) than Instagram (62/100). Yotpo offers users more features (5) than Instagram (3). There is a clear winner in this case and it is Yotpo!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Yotpo Vs. Instagram

Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. We boost the ch...

Instagram: Kevin Systrom (CEO, co-founder) Kevin (@kevin) graduated from Stanford University in 2006 with a BS in Management Science & Engineering. He got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google - the first of which was working on Gmail, Google Reader, and other products and...

Who is more expensive? Yotpo or Instagram?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Yotpo and Instagram.

Yotpo price starts at $19 per month , On a scale between 1 to 10 Yotpo is rated 2, which is much lower than the average cost of Social Media Management software. Instagram price Has a free version , When comparing Instagram to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Instagram is more expensive than Yotpo.

Which software includes more/better features?

We've compared Yotpo Vs. Instagram based on some of the most important and required Social Media Management features.

Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.

Instagram: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Yotpo's typical customers include: Small businesses and start ups, and Instagram's target customer size include: Medium and large size businesses.