Yotpo Review - why 4.5 stars?

Shlomi Lavi / updated: Oct 18, 2022

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What is Yotpo?

Yotpo software is a cloud-hosted marketing content management platform built for e-commerce businesses. The platform is modeled to enable clients to gather user-generated content which will help grow the brand and also manage their customer experience.

Yotpo platform is a solution by Yotpo an Israeli-based Company, founded in 2010. The core features of Yotpo software solution include rewards management, review management, on-site conversion, traffic acquisition, shopper experience, and consumer insights among others.

The software leverages on customer reviews and photos during the whole buyer journey to help increase trust from customers. The platform monitors search engine site rankings, e-commerce sites, as well as social media channels to get comprehensive customer data.

Yotpo also offers marketing resource management, email marketing, marketing automation, and analytics among other functionalities.

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Who is it best for?

The typical customers include the following business size: Small businesses and start ups.

What is the actual cost?

Yotpo SMSBump offers the following plans: Free, Growth, Prime, Powerhouse, and Enterprise. Free pricing starts at $0 per month plus $0.0165/SMS, and it covers campaign builder/planner, automated messaging, audience segmentation, and more. Growth pricing starts at $19/month plus $0.0149 per SMS, and it covers everything in Free plus timezone-based messages, unlimited A/B testing, and unlimited free opt-in keywords.

Yotpo SMSBump Prime pricing begins at $59 per month plus $0.0142/SMS and covers everything in Growth plus click-to-buy, smart predictive segmentation, and Shopify POS integration. Powerhouse pricing starts at $199 per month plus $0.0130 per SMS and covers everything in Prime, plus an onboarding specialist and monthly SMS strategy sessions. Enterprise pricing is undisclosed.

ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Yotpo. You can also find here pricing information from Yotpo's website.

Pros

• Yotpo SMSBump has a free plan for small businesses
• The software offers many features compared to most of its top alternatives
• Yotpo SMSBump has a clean and intuitive user interface

Cons

• JavaScript slows the website down on desktops
• SMSBump has limited text message templates

How it stacks up?

Access a head to head analysis of Yotpo vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Yotpo right for you or your business?

Yotpo SMSBump is an SMS and e-commerce marketing fit for businesses in several industries, including fashion & accessories, health & beauty, travel, and software. The platform is highly scalable for small, midsize, and enterprise businesses. Some clients that use SMSBump include Drunk Elephant, Revelry, and Medelita.