Compare ZergNet and Taboola - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - ZergNet or Taboola?

Taboola is more expensive to implement (TCO) than ZergNet, and ZergNet is rated higher (88/100) than Taboola (83/100).

Looking for the right Paid Search Marketing (PPC) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ZergNet Vs. Taboola

ZergNet: ZergNet is the industry leading audience development platform. Our free and private network drives millions of highly engaged users to our publisher partner sites every day. ZergNet's algorithm powers over 250 Million article recommendations daily. If you make great content, we'll help you promote it.

Taboola: Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new...

Who is more expensive? ZergNet or Taboola?

The real total cost of ownership (TCO) of Paid Search Marketing (PPC) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ZergNet and Taboola.

ZergNet accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 ZergNet is rated 4, which is lower than the average cost of Paid Search Marketing (PPC) software. Taboola price starts at $300 per month , When comparing Taboola to its competitors, the software is rated 6 - similar to the average Paid Search Marketing (PPC) software cost.

Bottom line: Taboola is more expensive than ZergNet.

Which software includes more/better features?

We've compared ZergNet Vs. Taboola based on some of the most important and required Paid Search Marketing (PPC) features.

ZergNet: We are still working to collect the list of features for ZergNet.

Taboola: We are still working to collect the list of features for Taboola.

Target customer size

Customers of the software include businesses of all sizes with backgrounds in a variety of industries. Customers of the software include small and medium businesses as well as large enterprises.