GoToMeeting Pricing - why 4/10?

GoToMeeting Review
ITQlick Score: 97/100
ITQlick Rating: (4.5/5)
Pricing: 4/10 - average cost
Category: Conference Calling -> GoToMeeting -> GoToMeeting pricing
Ranking:Ranked 1 out of 49 Conference Calling systems
Company: Citrix Systems, Inc.
Pricing: starts at $12 per organizer/month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: GoToMeeting review, GoToMeeting alternatives
Shlomi LaviShlomi Lavi / Apr 29, 2021

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What is GoToMeeting's cost rating? (4/10)

When comparing GoToMeeting to its competitors, on a scale between 1 to 10 GoToMeeting is rated 4, which is less expensive than the average Conference Calling software cost. GoToMeeting offers few flexible plans to its customers with the basic cost of a license starting from $12 per organizer/month. Read the article below in order to calculate the total cost of ownership (TCO), which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.

You can also leave your info with us to get a free custom quote with a break downs for your business needs.

Video Conferencing Software Price Ranges

Most video conferencing software in the market are priced on a monthly basis and based on the number of hosts or number of users; others are set per conference room or per conference session. The prices for most video conferencing software can be broken into three tiers, starting from $0 to $15, $15 to $35, and $35 and above. These are the price ranges for the basic offering from most vendors as found on their website; hence, premium or enterprise plans with more robust features will cost more.

In addition, different video conferencing products are designed to serve different business sizes; hence, prices may differ in this regard.

  • Small Businesses can expect to pay between $2 and $9 for a video conferencing software per user, per month. For example, InfinCE pricing starts from $5 per user monthly, while Vectera pricing starts from $9 per user monthly. There are also products with perpetual licenses that can be bought with a one-time fee. An example is Hubilo, which costs a one-time fee of $2, although virtual event requirements may determine the total price.
  • Medium Businesses can expect to pay within the range of $9 to $20 for a video conferencing software. For instance, Vonage Business Communications pricing starts from $19 per user monthly, Adjusting cost pricing is around $12 per month, and Cisco WebEx pricing from $13 per user, per month. Also, some vendors, based on their pricing terms, may give discounts depending on the number of users from an organization who subscribed to a chosen plan.
  • Large Businesses can expect to pay within the range of $500 to $1,500 for video conferencing software bulk plans, based on their number of active conference members or per conference session. For example, Webminar Jam pricing starts from around $500 per year for two presenters and 500 attendees. Another example is EverCast, which starts from $999 per conferencing room and with no limit to the number of participants. However, some products for large business sizes are priced monthly and are more robust feature-wise. For example, GotoWebminar pricing starts from $49 per user, per month.

Some vendors do offer free version for their Video Conferencing Software with access to some features. For example, Glip, LoopUp, and Vidyo Connect all have free offerings for small business sizes.

Video Conferencing apps for Mac OS users have prices that fall between the range of $6 to $19. For example, OneScreen Hype starts from $10 per user monthly, ezTalks pricing from $12 per user monthly, and Free Conference pricing from around $9 per month.

What is the cost breakdown of Conference Calling implementation?

When it comes to selecting Conference Calling tools, buyers are primarily concerned about the cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a business application, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of a Conference Calling system isn't easy as the overall cost of software includes the cost of a license, subscription fees, training, customization, hardware, maintenance, support, and other related services. It's essential to take into account all of these costs to gain an understanding of the system's "total cost of ownership."

What are the typical Conference Calling pricing models?

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial Open Source.

  • Subscription/Software-As-A-Service: - Relevant for GoToMeeting
    Under this pricing model, the system is accessed over the internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the tool. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as a subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The total cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Relevant for GoToMeeting
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the tool or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, and integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include the cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for GoToMeeting
    The customer can acquire the system free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied system solution.

How much would it cost to customize GoToMeeting? (and is it relevant)

If you need specific features in your system catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are
  • Forms to collect additional data
Here are some questions to answer: How much customization is needed? How many systems do you want to integrate to? Does your company work like industry standards or does it have its own customized processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

Cost of data migration when migrating to GoToMeeting? Relevant for GoToMeeting

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in Excel spreadsheets, then it may incur you a lot of time and money to migrate data from Excel.
By involving a business services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include the number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

What is the cost of training for GoToMeeting? Relevant for GoToMeeting

As a buyer, you are required to pay extra for in-person training, though some vendors offer web-based solutions as part of the package. The cost may involve end-user training, video/self, group, department, and training the super users.

The cost is mainly derived from the approach that you select for your organization:
  • End-user training
  • Group/Department
  • Video /self
  • Train the trainer/super user

Here are some questions to answer: How many groups (different departments, usages, type of users) are needed?

In order to calculate the cost you can use the following estimates:

  • 1-2 Sessions: $500
  • 3-4 Sessions: $1,500
  • 5-7 Sessions: $2,500
  • 8-10 Sessions: $5,000

How GoToMeeting pricing compares to alternative Conference Calling solutions?

When comparing GoToMeeting to alternative systems, on a scale between 1 to 10 GoToMeeting is rated 4, which is less expensive than the average Conference Calling cost.
Livestorm serves the very same customer dimension as well as at the very same cost array as GoToMeeting. GoToMeeting is a lot more adaptable than Livestorm due to the fact that it sustains the web, apple iphone, as well as Android unlike Livestorm (web just).

Livestorm offers more functions than GoToMeeting like CRM combination, customizable reporting as well as branding, lead capture, and actual time data analytics.Both have outstanding vendor credibility online yet GoToMeeting is a less complex and also straight forward remedy than LiveStorm. Videxio is video clip conferencing and also meeting software application for little to big businesses like GoToMeeting.

However, Videxio prices is more affordable than GoToMeeting because it is free. Videxio is additionally supported via the internet, iPhone, and Android application like GoToMeeting.

Videxio also has almost all attributes the exact same with GoToMeeting other than automated organizing, schedule management, as well as video streaming. Both have superb customer evaluates online but Videxio is a much more practical option than GoToMeeting if a company just needs basic video conferencing services.

How can the team at ITQlick help?

The science of TCO (total cost of ownership) may not be easy to calculate. If you seek to get detailed info about the TCO, get in touch with ITQlick experts. Contact us today and get up to date, detailed quotes.


Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.