Silverpop - Top Competitors (Mar 2022)
Compare Pricing
| ITQlick Score: | 76/100 |
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| ITQlick Rating: |
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| Pricing: | 7/10 - high cost |
| Category: | Marketing -> Silverpop review -> Silverpop competitors |
| Ranking: | Ranked 123 out of 641 Marketing systems |
| Company: | Silverpop Systems Inc. |
| Pricing: | starts at $895 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop |
| Links: | Silverpop review, Silverpop pricing guide |
Shlomi Lavi / updated: Mar 03, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Silverpop vs. Alternatives in 2024
The main competitors for Silverpop are Marketo and Callidus Cloud.Marketo provides a complete customer marketing software that looks to improve engagement to encourage sales. It provides a business to business marketing automation module for lead development, and includes email campaign management to develop individual prospects into customers. Additionally the product supports multi-channel interactions with integrated marketing budgets & campaign scheduling. Other options include event marketing, customer loyalty rewards, as well as up-sell & cross- sell marketing strategies.
Silverpop on the other hand provides marketing management software that leverage on advanced analytics to analyze buyer behaviors to better tune marketing campaigns. While it supports multi- channel marketing, it also includes an interaction engine that automates marketing based on pre- defined business rules. Additional options include customer scoring for opportunity development as well as APIs for integration with other third party applications.
Callidus Cloud on the other hand provides a cloud based solution that integrates sales and marketing. In addition to marketing automation features to encourage opportunity conversion, the product also handles territory & target optimization together with sales personnel incentives which are tied to effective marketing campaigns. Additional options include automated quotations as wells as contract management to finalize orders with large accounts.
While Silverpop does not focus on sales management, it does offer a selection of Apps to add functionality to the product as well as integration to other customer applications. The product is also offered as a cloud based solution and includes analytics for tracking marketing effectiveness.
Silverpop alternatives - for small & large Business
Here are the top 4 alternatives to Silverpop that are worth checking out: Flashtalking for SMBs, AdsWizz for large size business, ClearView Social for growing companies, and Google AdMob for low budget organizations.
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.