Compare SDL SM2 and Hootsuite - Mar 2022

Shlomi LaviShlomi Lavi / Mar 10, 2022

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Bottom Line: Which is Better - SDL SM2 or Hootsuite?

SDL SM2 is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SDL SM2 (51/100). Hootsuite offers users more features (15) than SDL SM2 (6). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SDL Vs. Hootsuite

SDL: We enable global businesses to engage with their customers - in the language, the media and at the moment they choose. We help businesses drive growth, manage their brands and increase global revenues - providing innovative solutions for managing the global customer experience (CX), including: Analysis & Intelligence Content Crea...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? SDL SM2 or Hootsuite?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SDL SM2 and Hootsuite.

SDL SM2 price starts at $400 per month , On a scale between 1 to 10 SDL SM2 is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: SDL SM2 cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared SDL SM2 Vs. Hootsuite based on some of the most important and required Social Media Management features.

SDL SM2: Blogger Integration, Business Content Sharing, Facebook Integration, Global Content Library, LinkedIn Integration, Twitter Integration.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

SDL SM2 is suitable for small and midsize businesses, creative agencies that are selling services and products to multiple clients. Hootsuite is perfect for companies of all shapes and sizes.

SDL SM2

ITQlick rating
(4.5/5)

starts at $400 per month

SDL SM2 is a social media monitoring tool that can help users to learn what their consumers are thinking about their products and what they think about their competition. The solution works more than just a bra...

Categories: Social Media, Monitoring.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty, Team Collaboration.

Compare specifications

Compare features

SDL SM2: 6 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Global Content Library
LinkedIn Integration
Twitter Integration

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
SDL SM2
ITQlick rating
4.5/5
Score
51/100
Pricing
3.4/10
License pricing
$400 per month
Functionality
8
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8
Compare

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.