Social media marketing is the best way to engage with a wider audience presence in social networking sites. With reliable social media marketing software (SMMS), retailers have the right tools to

  • Engage audience with informative content in social media platforms
  • Track, measure, and analyze the relative success of marketing campaigns being run in social networks
  • Locate specific social media users
  • Monitor brand conversations
  • Manage creative assets
  • Establish your social media presence
  • Maintain an active voice in social networks
  • Identify social media influencers and encourage them to turn brand advocates

Look for the best-of-breed free SMMS tools that are affordable and highly functional.

  1. Sprout Social

Empower your social media conversation with Sprout Social. Start with your free trial to see how this social media management tool can help you track, measure, analyze conversations and make collaboration easier. The elegantly designed browser-based SMMS software is designed with a smart Inbox, so you can manage social communication and never miss a crucial message that matters to your business. When it comes to posting updates or engaging with customers, the publishing tools can come in handy, facilitating communication across networks and channels.

  1. HootSuite

With HootSuite, you can manage your social media marketing from a single dashboard. The intuitive software solution makes it easier to manage your social media profiles and schedule engaging content. Since the free SMMS software is easy to use, users can make smarter, data-driven marketing decisions. Leverage Hootsuite’s real-time analytics to spot trends and analyze how your social content is performing. With the social media marketing software, you have the right tool to track messages and mentions of your brand, thus helping improve and protect your reputation. The app is designed with access controls and profile protections to guard your social profiles against hackers and external threats.

  1. TweetDeck

Seamlessly connect with your social media contacts with a single platform – TweetDeck. The social media marketing software is designed for enterprises of all sizes, making it easier to monitor, track, and analyze their business flow. TweetDeck is a reliable SMMS tool that can help you attract traffic to your brand and manage social media presence. With an effective user interface, the tool works best for Twitter media management, helping you filter out the information that you want from the social network. Schedule tweets for a later time and direct the same message to multiple accounts on any social media platform, including Facebook, Twitter, and LinkedIn. Monitoring of multiple keywords and brand engagements at one single platform is easier than ever with TweetDeck. One of the best features of this SMMS tool is that you can automatically tweet an extended tweet of more than 140 characters. TweetDeck shares the URL of the extended tweet in your dashboard, so it is easier to monitor how each message is performing.

  1. OktoPost

When you are looking for a free SMMS solution, you cannot ignore Oktopost. This is one reliable SMMS tool to measure, track, and generate leads. With Oktopost, it is easier to track each lead you generate. The social media management platform provides you with analytics to identify the social networks where your posts are best performing. Monitor how social media impacts your sales funnel, helping you generate leads and nurture prospects. OktoPost is one of the best tools to expand your social footprint, be part of social discussions, keep your stream fresh and updated, and manage large teams with segmented, controlled access. Get your business up and running with one SMMS tool that enables you to seamlessly measure and boost your social media marketing efforts.

  1. Buffer

With a free trial, Buffer makes it easier for you to see how you can engage audience better, drive traffic, and boost ROI with a robust social media marketing tool. If you are looking for one tool that will simplify the task of publishing posts on social media, Buffer can fit in easily. With this free SMMS software, users can quickly share content or publish posts in Facebook, Twitter, and LinkedIn from any digital platform, including mobile phone or desktops. The user-friendly tool makes it easier to automate posts for publishing in social networks, saving you time that you would otherwise spend publishing every single post in social media. Additionally, Buffer can shorten your URLs and provide you with more analytics to help engage fans better.

You have a vast array of options to choose from when it comes to selecting a social media marketing platform. If you are overwhelmed for choice, let the ITQlick team offer you valuable software recommendations to choose the best free SMMS software that can help take your business to the next level. Come in touch with us today and we will guide you through the SMMS selection process.