Buffer Review - why 4.5 stars?

Buffer Review
ITQlick Score: 86/100
ITQlick Rating: (4.5/5)
Pricing: 2/10 - low cost
Category: Social Marketing -> Buffer
Ranking:Ranked 5 out of 71 Social Marketing systems
Company: Buffer
Pricing: starts at $5 per month
Typical customers: SMBs
Platforms: Desktop
Links: Buffer pricing, Buffer alternatives

Shlomi LaviShlomi Lavi / updated: Apr 13, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. Learn more by reading our advertiser disclosure.

What is Buffer?

Buffer is a social media tool that can simplify the process of publishing posts on social media. Users can quickly share contents on LinkedIn, Facebook and Twitter from their mobile phone or PC. The software comes with some great features to help you take your social media management to a new height.

The developers of Buffer have been providing social media solutions since 2010. The software is very popular for its simple and user-friendly interface and teams from multiple continents and countries work for Buffer. The company is currently serving over 1.4 million users.

What is Buffer rating?

The rating of Buffer is 4.5 stars out of 5 and the total score is 86 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who uses Buffer?

Buffer is perfect for companies of all shapes and sizes. People who are looking for a way to manage multiple social networking accounts using a single solution can try this software. Paramount Pictures and Brussels Airlines are some of the clients of Buffer.

Is Buffer the best Social Marketing system?

Buffer is ranked 5 out of 71 software in their category (Social Marketing systems).

What are their main features and functionalities?

Buffer can help users in two different ways. Users can create their posts one at a time, choose their preferred social profiles where they want to post them and then let this social media tool post them in different sites throughout the day or the entire week. You do not have to sit in front of your computer all day when you are using this software. Moreover, it can shorten your links and provide more analytics than your usual posting to Facebook or Twitter.

It is very easy to get started with Buffer. All you have to do is connect your profiles, once you are done, you can click on schedule to set your preferred day and time and then click on add a post to start posting. It is that simple. Users can easily implement the software by installing its browser extension available for Firefox, Chrome and Safari. Other notable features of this software are: free detailed analytics, mobile dedicated app for Android and iPhone and 50+ apps to help users get the most out of this software.

What are Buffer's pros? (5 Pros)

  • Buffer offers tailor made pricing plans for business of different shapes and sizes
  • Buffer’s social media management tool supports LinkedIn, Twitter and Facebook for users
  • The mobile dedicated app of Buffer can help users to manage their social media accounts on the go
  • The social media management software offers 50+ apps and extras for free
  • The social media management solution offers custom scheduling for users unlike other similar tools

What are Buffer's cons? (5 cons)

  • Buffer doesn’t support Foursquare, Wordpress and MySpace like other similar tools for users
  • Buffer is not good at deciding when posting tweets will be effective
  • The mobile dedicated app of Buffer doesn’t support modifying your schedule from mobile
  • The social media management tool’s features are not highly flexible comparing to other similar tools
  • The social media management solution doesn’t offer unlimited social media account support like other similar tools

Who are their main alternatives?

HootSuite and Oktopost are the competitors of Buffer. HootSuite comes with social media traffic analyzing, brand mention tracking, message scheduling, multiple social network management support and tweet scheduling features. However, the software does not offer geo-targeting feature and their contact management feature is slightly weak comparing to other similar tools.

Oktopost is another popular social media management solution with campaign calendar, social campaign management, lead capture, robust publishing, CRM integration and social inbox features. However, the software does not support Google+ at the moment.

What is the cost of Buffer?

Buffer is available in four different pricing plans for users: The basic pricing plan is free of cost and the Essentials pricing plan is $5 per month per Social Channel. The Team plan begins at $10 per month per social channel and the Agency starts at $100 per month per social channel.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 2 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Buffer. You can also find here pricing information from Buffer's website.

What should you ask Buffer during a demo session? (65 questions)

Schedule a demo with Buffer and access 65 must ask questions for the vendor while watching Buffer in action. Visit the vendor's website here.

List of categories

Mobile CRM
Social CRM
Social Media
Social Media Management

List of features

Blogger Integration
Business Content Sharing
Facebook Integration
LinkedIn Integration
Twitter Integration

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Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.