Buffer Review

Shlomi Lavi / updated: Aug 13, 2020

What is Buffer Used For?

Buffer is a social media tool that can simplify the process of publishing posts on social media. Users can quickly share contents on LinkedIn, Facebook and Twitter from their mobile phone or PC. The software comes with some great features to help you take your social media management to a new height.

The developers of Buffer have been providing social media solutions since 2010. The software is very popular for its simple and user-friendly interface and teams from multiple continents and countries work for Buffer. The company is currently serving over 1.4 million users.

Average Rating -

The rating of Buffer is 4.5 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

Buffer is perfect for companies of all shapes and sizes. People who are looking for a way to manage multiple social networking accounts using a single solution can try this software. Paramount Pictures and Brussels Airlines are some of the clients of Buffer.

Features

Buffer can help users in two different ways. Users can create their posts one at a time, choose their preferred social profiles where they want to post them and then let this social media tool post them in different sites throughout the day or the entire week. You don’t have to sit in front of your computer all day when you are using this software. Moreover, it can shorten your links and provide more analytics than your usual posting to Facebook or Twitter.

It’s very easy to get started with Buffer. All you have to do is connect your profiles, once you are done, you can click on schedule to set your preferred day and time and then click on add a post to start posting. It’s that simple. Users can easily implement the software by installing its browser extension available for Firefox, Chrome and Safari. Other notable features of this software are: free detailed analytics, mobile dedicated app for Android and iPhone and 50+ apps to help users get the most out of this software.

Buffer 5 Pros

• Buffer offers tailor made pricing plans for business of different shapes and sizes
• Buffer’s social media management tool supports LinkedIn, Twitter and Facebook for users
• The mobile dedicated app of Buffer can help users to manage their social media accounts on the go
• The social media management software offers 50+ apps and extras for free
• The social media management solution offers custom scheduling for users unlike other similar tools

Buffer 2 Cons

• Buffer doesn’t support Foursquare, Wordpress and MySpace like other similar tools for users
• Buffer is not good at deciding when posting tweets will be effective

Competitors & Alternatives

HootSuite and Oktopost are the competitors of Buffer. HootSuite comes with social media traffic analyzing, brand mention tracking, message scheduling, multiple social network management support and tweet scheduling features. However, the software doesn’t offer geo-targeting feature and their contact management feature is slightly weak comparing to other similar tools.

Oktopost is another popular social media management solution with campaign calendar, social campaign management, lead capture, robust publishing, CRM integration and social inbox features. However, the software doesn’t support Google+ at the moment.

Buffer Pricing Information

The cost of license starting from $15 per user/month. The experts at ITQlick has reviewed Buffer pricing and gave the software a total cost of ownership (TCO) rating of 2 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Buffer in action

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Buffer Categories

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Specifications

Company:	Buffer
Address:	USA
Website:	https://buffer.com/
Customers:	Small business, Medium business
Business Area:	Cross Business Areas
Platforms:	Desktop
Operating Systems:	Mac OS, Windows, Linux

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Buffer Features