Aprimo Integrated Marketing Management - Top Competitors (May 2022)

Shlomi Lavi / updated: May 31, 2022

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Aprimo Integrated Marketing Management vs. Alternatives in 2024

Aprimo Integrated Marketing Management competes with other project management systems like ActiveCampaign, Drip, and Pardot. We will compare these project management systems in some specific aspects below.

• Functionality: Aprimo Integrated Marketing Management offers vital project management features like Dedicated Onboarding & Implementation Services, Turnkey Integrations, Reports & Dashboards, etc. Compared to its alternatives, features like Notifications and Reporting & Statistics are available in Aprimo Integrated Marketing Management and its mentioned alternatives. Forms Management is a feature available in Aprimo Integrated Marketing Management, ActiveCampaign, and Pardot but is unavailable in Drip.
  
  Task Management is available in Aprimo Integrated Marketing Management and ActiveCampaign but is lacking in Drip and Pardot. ActiveCampaign and Drip provide Contact Management and Content Management but lacking in Aprimo Integrated Marketing Management. Pardot also provides Contact Management. ActiveCampaign has capabilities like Landing Pages, Marketing Automation, and Email Marketing similar to Pardot. Email Templates, Subscription Forms, Segmentation, Site, Event Tracking, Campaign & Automation Reporting, Automations Map, and more are all available through ActiveCampaign.
• Customer/Industries: Aprimo Integrated Marketing Management targets Financial Services, Life Sciences, Manufacturing, Consumer Goods, Technology, and Retail. Compared to its alternatives, ActiveCampaign targets Technology, Bloggers & Influencers, Education, Agencies, Small Businesses, Entertainment & Events, Travel & Hospitality, etc. Pardot by Salesforce targets Agriculture and Mining, Automotive, Business Services, Communications, Consumer Goods, Education, Energy, Financial Services, Government, Healthcare & Life Sciences.
• Cost: The license cost information for Aprimo Integrated Marketing Management is unavailable. Drip starts at $19 per month with a free trial. ActiveCampaign starts at $9 per month on annual billing and $15 monthly with a free trial. Pardot starts at €1,250 per month for up to 10,000 contacts (billed annually). Pardot has a free trial.
• Cloud-based/On-premise: Aprimo Integrated Marketing Management and its alternatives are cloud-based.
• Scalability: Aprimo Integrated Marketing Management and its alternatives can accommodate organizations of all sizes.
• Support: Aprimo Integrated Marketing Management offers support channels like Email/Help Desk, Phone Support, 24/7 (Live Rep), and Chat. Pardot and ActiveCampaign offer support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. Drip offers an Email/Help Desk, FAQs/Forum, Knowledge Base, and Chat.