Compare Adestra and Oracle Marketing - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adestra or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than Adestra, and Oracle Marketing is rated higher (91/100) than Adestra (75/100). Oracle Marketing offers users more features (4) than Adestra (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adestra Vs. Oracle Corporation

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Adestra or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adestra and Oracle Marketing Cloud.

Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adestra is rated 6, which is similar to the average cost of Email Marketing software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Oracle Marketing Cloud is more expensive than Adestra.

Which software includes more/better features?

We've compared Adestra Vs. Oracle Marketing based on some of the most important and required Email Marketing features.

Adestra: We are still working to collect the list of features for Adestra.

Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

Adestra's typical customers include: SMBs, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.