Adobe Audience - Top Competitors (Mar 2022)

Adobe Audience Manager Review
ITQlick Score: 77/100
ITQlick Rating:
Pricing: 5.6/10 - average cost
Category: Data Management -> Adobe Audience review -> Adobe Audience competitors
Ranking:Ranked 16 out of 111 Data Management systems
Company: Adobe systems
Typical customers: Medium and large size businesses
Platforms: Desktop, Cloud
Links: Adobe Audience review, Adobe Audience pricing guide
Shlomi LaviShlomi Lavi / updated: Mar 01, 2022

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Adobe Audience vs. Alternatives in 2024

The two main competitors of Adobe Audience Manager Software include Latome and MarcomCentral Enterprise. Just like Adobe Audience Manager, Latome software is a cloud-based data management solution which allows marketers to gather customer information from any available source and use it for audience analysis and informed targeting.

Latome software is a product of Lotame Solutions but in comparison, Adobe Audience Manager is a product of Adobe Company. Both Latome and Adobe Audience Manager Platforms are built to service mid-level and large enterprises. Latome software offers 24/7 (Live Rep) support whereas Adobe Audience Manager online, Business Hours, and 24/7(Live rep) support to its users.

MarcomCentral Enterprise software is a cloud-hosted marketing solution which enables firms to implement brand standards, tailor marketing assets as well as distribute their content. On the other hand, Adobe Audience Manager is a cloud-hosted data management software system designed for marketers, publishers and advertisers.

MarcomCentral Enterprise is built by MarcomCentral Company while Adobe Audience Manager is a product of Adobe Company. They both serve small, midsize and enterprise-level businesses.

Adobe Audience alternatives - for small & large Business

Here are the top 4 alternatives to Adobe Audience that are worth checking out: Akula Verivo for SMBs, Informatica B2B Data Transformation for large size business, Treasure Data for growing companies, and Fuse ESB for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Adobe Au...
ITQlick rating
3.7/5
Score
77/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
Best for SMBs
Akula Ve...
ITQlick rating
4.3/5
Score
92/100
Pricing
6.8/10
License pricing
$25 per month
Functionality
4
Best for Enterprise
Informat...
ITQlick rating
4.6/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
5
Growing
Treasure...
ITQlick rating
3.3/5
Score
73/100
Pricing
3.8/10
License pricing
Pricing not available
Functionality
3
Free version
Fuse ESB
ITQlick rating
5/5
Score
52/100
Pricing
4.6/10
License pricing
Has a free version
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.