Compare Adobe Campaign and Oracle Marketing - Mar 2022

Shlomi LaviShlomi Lavi / Mar 14, 2022

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Bottom Line: Which is Better - Adobe Campaign or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than Adobe Campaign, and Oracle Marketing is rated higher (91/100) than Adobe Campaign (79/100). Oracle Marketing offers users more features (4) than Adobe Campaign (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. Oracle Corporation

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Adobe Campaign or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Oracle Marketing Cloud.

Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Oracle Marketing Cloud is more expensive than Adobe Campaign.

Which software includes more/better features?

We've compared Adobe Campaign Vs. Oracle Marketing based on some of the most important and required Email Marketing features.

Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.

Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

Adobe Campaign's typical customers include: Medium and large size businesses, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.

Adobe Campaign

ITQlick rating
(4.3/5)

starts at $10 per month

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and...

Categories: Marketing, Campaign Management, Email Marketing, Marketing Automation.

Oracle Marketing

ITQlick rating
(4.1/5)

starts at $2,000 per month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

Categories: Data Analysis Tools, Content Marketing, Data Management, Marketing, Email Marketing.

Compare specifications

Compare features

Adobe Campaign: 0 Features

We are working to collect the list of features

Oracle Marketing Cloud: 4 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adobe Ca...
ITQlick rating
4.3/5
Score
79/100
Pricing
6.8/10
License pricing
$10 per month
Functionality
4
Compare
Oracle M...
ITQlick rating
4.1/5
Score
91/100
Pricing
8/10
License pricing
$2,000 per month
Functionality
14
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.