Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - Adobe Campaign or Oracle Marketing?
Oracle Marketing is more expensive to implement (TCO) than Adobe Campaign, and Oracle Marketing is rated higher (91/100) than Adobe Campaign (79/100). Oracle Marketing offers users more features (4) than Adobe Campaign (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Oracle Corporation
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...
Who is more expensive? Adobe Campaign or Oracle Marketing Cloud?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Oracle Marketing Cloud.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Oracle Marketing Cloud is more expensive than Adobe Campaign.
Which software includes more/better features?
We've compared Adobe Campaign Vs. Oracle Marketing based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.