Compare Adobe Social and SDL SM2 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Social or SDL SM2?

Adobe Social is more expensive to implement (TCO) than SDL SM2, and Adobe Social is rated higher (91/100) than SDL SM2 (51/100). SDL SM2 offers users more features (6) than Adobe Social (5).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. SDL

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

SDL: We enable global businesses to engage with their customers - in the language, the media and at the moment they choose. We help businesses drive growth, manage their brands and increase global revenues - providing innovative solutions for managing the global customer experience (CX), including: Analysis & Intelligence Content Crea...

Who is more expensive? Adobe Social or SDL SM2?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Social and SDL SM2.

Adobe Social price starts at $52.99 per month , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. SDL SM2 price starts at $400 per month , When comparing SDL SM2 to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Adobe Social is more expensive than SDL SM2.

Which software includes more/better features?

We've compared Adobe Social Vs. SDL SM2 based on some of the most important and required Social Media Management features.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

SDL SM2: Blogger Integration, Business Content Sharing, Facebook Integration, Global Content Library, LinkedIn Integration.

Target customer size

Adobe Social tries to do everything and fails in most. SDL SM2 is suitable for small and midsize businesses, creative agencies that are selling services and products to multiple clients.