Compare Autopilot and AdRoll - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Autopilot or AdRoll?

Autopilot is more expensive to implement (TCO) than AdRoll, and AdRoll is rated higher (86/100) than Autopilot (83/100). Autopilot offers users more features (5) than AdRoll (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Autopilot HQ Vs. AdRoll

Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first. Autopilot helps marketers conn...

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Who is more expensive? Autopilot or AdRoll?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and AdRoll.

Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Autopilot is more expensive than AdRoll.

Which software includes more/better features?

We've compared Autopilot Vs. AdRoll based on some of the most important and required Marketing Automation features.

Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.

AdRoll: We are still working to collect the list of features for AdRoll.

Target customer size

Autopilot's typical customers include: Small, medium and large size businesses, and AdRoll's target customer size include: Medium and large size businesses.