Shlomi Lavi /
Mar 20, 2023
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Bottom Line: Which is Better - Benchmark Email or Emarsys?
Emarsys is more expensive to implement (TCO) than Benchmark Email, and Emarsys is rated higher (91/100) than Benchmark Email (76/100). Benchmark Email offers users more features (7) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Benchmark Email Vs. Emarsys
Benchmark Email: Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. Committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike. Services are currently availab...
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Who is more expensive? Benchmark Email or Emarsys?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Benchmark Email and Emarsys.
Benchmark Email price starts at $49 per month , On a scale between 1 to 10 Benchmark Email is rated 4, which is lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than Benchmark Email.
Which software includes more/better features?
We've compared Benchmark Email Vs. Emarsys based on some of the most important and required Email Marketing features.
Benchmark Email: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration, Signature Management.
Emarsys: We are still working to collect the list of features for Emarsys.
Target customer size
Benchmark Email is best for small to large companies that focus on communications, advertising, and marketing campaigns. and Emarsys's target customer size include: Small, medium and large size businesses.