Compare Cision and Hootsuite - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Cision or Hootsuite?

Cision is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Cision (82/100). Hootsuite offers users more features (15) than Cision (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Press Releases solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Cision Vs. Hootsuite

Cision: Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven d...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Cision or Hootsuite?

The real total cost of ownership (TCO) of Press Releases software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Cision and Hootsuite.

Cision price starts at $7,200 per year , On a scale between 1 to 10 Cision is rated 8, which is higher than the average cost of Press Releases software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Press Releases software cost.

Bottom line: Cision is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Cision Vs. Hootsuite based on some of the most important and required Press Releases features.

Cision: Campaign Management, Social Media Management, Sentiment Analysis, Social Media Metrics, Reputation Management.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

Cision's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.