Shlomi Lavi /
Oct 12, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Close or Acxiom?
Acxiom is more expensive to implement (TCO) than Close, and Acxiom is rated higher (85/100) than Close (81/100). Close offers users more features (9) than Acxiom (3).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Elastic Inc Vs. Acxiom
Elastic Inc: Over 2 years ago we started a "Sales As A Service" business called ElasticSales. The vision for Elastic was to build a massive sales infrastructure and empower startups and companies around the world to tap into that infrastructure in order to scale their sales efforts.
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Close or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Close and Acxiom.
Close price starts at $29 per user/month , On a scale between 1 to 10 Close is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Close is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Close.
Which software includes more/better features?
We've compared Close Vs. Acxiom based on some of the most important and required CRM features.
Close: API, Email integration, Lead Management, Marketing, Sales orders, Call Center, Conference Calling, Email Marketing.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
This web-based Close. The software is a useful product for businesses of all sizes and a wide range of types.