Compare Acxiom and Close - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Close?

Acxiom is more expensive to implement (TCO) than Close, and Acxiom is rated higher (85/100) than Close (81/100). Close offers users more features (9) than Acxiom (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Elastic Inc

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Elastic Inc: Over 2 years ago we started a "Sales As A Service" business called ElasticSales. The vision for Elastic was to build a massive sales infrastructure and empower startups and companies around the world to tap into that infrastructure in order to scale their sales efforts.

Who is more expensive? Acxiom or Close?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Close.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Close price starts at $29 per user/month , When comparing Close to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Close.

Which software includes more/better features?

We've compared Acxiom Vs. Close based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Close: API, Email integration, Lead Management, Marketing, Sales orders.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. This web-based Close.